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My Record Has Been Validated, What Is Coming Is Just The Certification -Hilda Baci



Hilda-Bassey-Effiong --Hilda Baci

On Monday, May 15, 2023, Hilda Baci successfully cooked her way to 100 hours and 40 minutes, finalising her attempt to break the Guinness world record for the longest cooking by an individual. Initially intending to cook for 96 hours to break Chef Lata Tandon’s records, as the 96th hour approached, Hilda said she was motivated to extend her attempt to 100 hours and 40 minutes; breaking the record of the current holder by over 13 hours.

Speaking at a media parley in Lagos, the new world record holder said it took her five years to completely get ready for the attempt and credited running a restaurant fully and her jollof face off competition as great preparation for the feat. The Cook-a-thon started on the 11th of May at 4:20 pm and ended on the 15th of May at 8:40 pm. During the Cook-a-thon, she prepared over 200 meals and served to over 4,000 people.

The meals she prepared include party jollof, coconut rice, native rice, asun rice, fried rice, native pasta, jollof pasta, porridge eyam, porridge plantain, mashed potatoes and white rice. For soups, she prepared chicken curry, edika ikong, egusi, oha, afang, fisherman, nsala, goat meat pepper soup, seafood okra soup and ofe akwu.

For cold dishes, she prepared akara, pancake, burger, chicken wraps, abacha, african breadfruit sauces/meats. Sides included goat meat stew, buka stew, peppered turkey, peppered chicken, fried fish, peppered fish, turkey stew and ofada sauce.

Baci who has been trending on social media since the start of this week, has become one of the most searched Nigerians this week with almost three million Google searches.

Speaking at the press parley held in Lagos, she said she cooked all her meals herself without any external help and wanted to show the world Nigerian food. “I knew it was a good dream and it was viable but I never knew it would get this big. It was important to me that everything was done well. We followed all the rules. I didn’t cut corners in creating the experience I wanted to and God made it bigger than I could imagine.”

Reiterating that she never planned to get to 100 hours, she said her friend and brother convinced her to make it a round number. “I remembered when we were getting close to the event, some of our team members’ spirits were down because we were not getting the reaction we hoped we’d get but I wasn’t worried because I know what I was doing. I decided to work with the brands I already had and went ahead to make it happen. I’m grateful for the brands that did come on board and made it happen, I don’t take their support for granted.”

“When I said I prepared for this attempt five years ago, I meant I couldn’t afford it then or had any backing but God had already laid it in my heart to do this. I built my brand and worked on my person from that time. I also decided to lose weight to feel better about myself and I knew I was going to do a lot of standing. My back still hurts, my ankles are still swollen, I have several burns, been unable to eat or sleep till now, it really took a lot from me and I know it would take some time before I get back to normal myself.”

On her source of strength and inspiration, she said the first day was the hardest and she almost gave up six times that day. “But as time went on, my family, friends, fans and followers that came and became invested in this journey, I knew it was beyond me and I was doing it for them. They took me to those 100 hours and even after; I had to thank them because their support held me down.”

“God also helped me because my body failed me several times. On the second day, people held a worship session under the rain for three hours begging God to give me strength. I couldn’t have done this without God, and it was God and people’s strength that kept me going till the end. Nigerians are amazing people and will thrive in the most difficult conditions; people just need a chance to show what they can do. People didn’t know me from anywhere and stood there in the most difficult conditions, supporting me, the love was overwhelming.”

On how she would feel if GWR doesn’t give her the record, she said, “To me, my record has been validated, what is coming is just the certification. I did everything by the books, didn’t leave a single stone unturned and I’m confident that I would get it. We put in the work, were live the entire time and anyone that watched it would know we did the work.”

On if her record is overtaken, she said she doesn’t mind as records are meant to be broken. “Someone else would want to do this after me and I’m happy that I’ve provided the template.”

Praising her mother whom she described as driven and determined, she said her mom has played a key role in who she is today. “Everyone is wondering what’s my next big move but this was a means to an end for me. I own a restaurant and I teach and my goal has always been to take Nigerian food to the world’s biggest stages. I want Nigerian food and ingredients to be accessible everywhere in the world and people are more interested in Nigerian recipes and meals. I want to expand my restaurant, take the franchise to other parts of the world and create jobs. People want to work in oil companies because of the perks but my dream is that the culinary space will become as sought after as oil companies.”

Speaking to women looking up to her, she said women need to treat their businesses as something that takes care of them by pricing themselves well. “I want to work with many brands and provide value to their consumers and vice versa. Women, your dreams are valid, God has put something in everyone and you need to figure out what it is. Women are capable of so much more than they realise. You can be beautiful, smart and still change the world. Young women should be allowed to be themselves in any way they like. Nobody owes you anything and you need to get out and do things on your own. I hope young girls realise what I’m trying to show them. The journey was hard and tasking but God saw us through. I couldn’t even taste food at some point.”

Some of the highlights of the event were the devotion of Nigerians who came to support Hilda under the rain and sunshine, cheering and praying as she powered through the attempt. A Message from the President of Nigeria; President Muhammadu Buhari on social media to congratulate and encourage her, a call from the Vice President of Nigeria; Professor Yemi Osinbajo, a courtesy visit from the Ooni of Ife’s youngest wife, a call from the incoming, Akwa Ibom State Governor, Umo Eno. Visit from celebrities and famous personalities including Tiwa Savage, Kate Henshaw, Shawn Faqua, Dremo, Charles Okocha, Segun Arinze, Sisi Yemmie, Diary of a Kitchen Lover, Ify Mogekwu, Timi Dakolo and Enioluwa, Gina Ojo, Aphro Dija, amongst others. There was also a visitation from the children of Festus Fajemilo Foundation; a non-governmental organisation, raising awareness about hydrocephalus and Spina Bifida.

The Guinness Book of Records attempt will be ratified after verification of proceedings by the Official World Record Office. This will include ensuring that the attempt is well-measured, standardised, and verifiable. The Cookathon was sponsored by My Food By Hilda, GB Foods; makers of Gino, Gino Max, Bama and Jumbo, Woodscope, Arla, Baigewallet, Filmhouse, Uber, Monty Suites and Culinary Arts Practitioners Association of Nigeria (CAPA).

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What Slay Queens Can Learn From Hilda’s Success!



Hilda’s passion for cooking is not unconnected to her mother’s source of livelihood.

Her mother owns a restaurant. And Hilda won’t be where she is today if she didn’t pay attention to her mother’s efforts and subsequently developed herself.

A lot of people that are doing well economically are actually those who learned a trade or skill from their parents and then built on what they learned.

Most young people that are jobless today have no reason to be, if only they can bring down their eyes and learn at the feet of the master…their parents. But, these are people who have never looked at whatever it is their parents have succeeded at.

Meanwhile, strangers are learning and becoming established from the very source the heirs are taking for granted.

Most slay queens don’t enter their mothers’ shops and can’t even afford to identify with whatever it is that puts food on the table of their parents.

There’s a very beautiful young lady that I grew fond of at the market, simply because of the way she helped out with her mother’s tomatoes business.

She did so cheerfully.

While her efforts at that market lasted, I never bought what I can buy from them elsewhere…just to encourage her and I am sure many others felt same way towards her.

Hilda has proved once again that the only thing that can take you farther in life is a passion that is laced with hard work!

It is not the body that you have enhanced surgically.

I mean a lot of ladies are cosmetically enhancing their bodies now and nothing remarkable is happening in their lives.

When your passion is alive and you can put in the work, life will give you a stage.

Cultivate your circle.

I took my time to comb through Hilda’s social media handles and what was very evident is that her (celebrity) circle is a huge part of her success story.

Once you figure out what you want out of life, the next step is to be intentional about your social circle. Her circle gave her visibility long before now and when time came for the world to hear her name, her circle didn’t disappoint.

You must have something to offer!

Even if you cultivate the acquaintance of the president of the country without having something to offer, you are not more than a social climber. And there’s not much anybody can do for somebody whose desire for success isn’t fueled by passion.

Please have it at the back of your mind that when you know what you want, life will give you an opportunity to prove your mettle and have your big break. But, when you have nothing to offer, even if there are opportunities before you, you won’t know what to do with them.

It takes a person who has something to offer to actually recognise and grab opportunities that are meant to take them to the next level.

Life cannot do for you what you should do for yourself.

“For life makes no mistakes and always gives man that which man first gives to himself,” says Neville Goddard.

When the video of Hilda’s lovely house made the rounds on social media, one of the reactions that greeted the video was from a young lady, who simply wrote “I am feeling oppressed and motivated. I claim this kind of life.”

My direct reply to her was, “Claim the life that God has ordained for you. Nothing else.”

Stop “claiming” other people’s kind of life.

There’s more to people that we don’t know.

You might even return all that you have “claimed” if you are ever privy to their actual reality.

 Nobody’s life is so ideal that you should want it. It is better to focus on making your own life what you love living.

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“I Was Homeless At Some Point” – Hilda Baci Opens Up On Past Struggles



Hilda Baci

Nigerian chef, Hilda Baci who gained popularity following her 100 hours of marathon cooking to surpass the previous Guinness World record set by an Indian chef, Lata Tondon, in 2019 for the longest time spent by an individual on cooking has opened up about past struggles in her life.

Speaking during a recent TV interview, the 27-year-old chef narrated that things had not always been smooth for her but she hopes her story motivates other people not to give up.

According to her, at a point in time, she was homeless but she didn’t give up.

Baci narrated further that though she has achieved some things right now, she is not stopping or resting on her oars.

“A lot of people see this buzz now, and most of them think I dropped from the sky. They don’t know I was homeless at some point. There’s an entire phase and journey that got me here, and I’m not even done.

“This is still part of a journey. I’m still on a path, and I’m still going. It’s not always going to be rosy. It’s not always going to be easy. But we need more examples like this so people can say, ‘Hilda did it, so I can do it as well,” she said during a recent interview with TVC.

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Hilda Baci Spends N1.1m On Lunch With Friends




Cook-a-thon record breaker, Hilda Effiong-Bassey, popularly called Hilda Baci has spent over N1.1m on a lunch date with her friends.

Baci’s friend, in a video clip reposted by Instablog9ja, was heard saying after church service on Sunday, they all visited a restaurant for lunch.

She explained that after placing their orders, the bill was N1.1m, adding that Baci paid the money.

“Happy Sunday guys, so today, we went to church to thank God for a successful Cook-a-thon. After service, we decided to stop by for brunch, you guys, we ordered the world, and when our bills came in, it was N1.1m, we were like what did we order? But no worries because we were with the world record breaker, so she paid the bill,” Baci’s friend said.

In the video clip, Baci was seen in the company of her friends at the restaurant. The receipt was also displayed in the video clip.

The PUNCH had reported that Baci, at the outset of the marathon cooking streamed on Instagram and YouTube, her goal was to outclass the Indian record holder, who cooked for 87 hours and 45 minutes in 2019, by achieving a non-stop cooking target of 96 hours.

However, with sheer determination and a boisterous crowd including celebrities cheering her up as she engaged in the cooking, Baci, after clinching the 96-hour target, went on to set a new global record of non-stop cooking for 100 hours.

Notable government officials including the President, Major-General Muhammadu Buhari (retd); Vice President, Yemi Osinbajo, President-elect, Bola Tinubu, presidential candidates of the Peoples Democratic Party and the Labour Party, Atiku Abubakar and Peter Obi respectively, and the governors of Lagos and Akwa-Ibom states, Sanwo-Olu and Udom Emmanuel, among others have congratulated the chef on the new feat.

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